email marketing help for small business owners

I’m Too Busy to Market My Business — What’s the Easiest Fix?

Running a small business often feels like spinning plates. Many owners tell me: “I’m Too Busy to Market My Business — What’s the Easiest Fix?” If you’ve ever thought that, you’re not alone. Between serving customers, managing stock, sorting invoices, and keeping family life ticking along, there’s barely a moment left. Marketing? That usually gets […]

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Small business website essentials — laptop on desk with notebook and coffee.

What should my small business website actually have?

Quick answer: A strong headline that says what you do, precise contact details, a page for your services or products, proof that you’re trustworthy, a short “about” section, mobile-friendly pages and one prominent call-to-action. That’s it. Everything else can come later. Why essentials matter more than “bells and whistles” When you’re starting a business, whether

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Alice in Wonderland Technique concept illustration of confusion and influence

Down the Rabbit Hole: The “Alice in Wonderland Technique” in Modern Media

When Lewis Carroll first wrote “Alice’s Adventures in Wonderland,” he probably didn’t imagine that his tale of talking rabbits, shifting realities, and upside-down logic would inspire a psychological term. Yet today, the “Alice in Wonderland Technique” has become shorthand for a powerful method of influence, one that thrives on confusion, contradiction, and disorientation. It is

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Soulfully Encompassed

Soulfully Encompassed – Logo & One-Page Website Design

Branding & Web Design Case Study Final website link: https://soulfullyencompassed.com/ Overview Soulfully Encompassed is a new business offering Akashic Record Readings and holistic spiritual services. Its founder, Pamela Hansson, a High Priestess of the Rose Lineage, Magdalene Order, and Starseed, sought a brand identity and online presence that honoured her lineage, symbolism, and unique spiritual

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Illustration of a futuristic AI interface with robotic elements, referencing Asimov’s "Three Laws of Robotics"

What Grok Taught Us: Do We Need “Three Laws of AI” Like Asimov Imagined?

In the world of science fiction, Isaac Asimov’s Three Laws of Robotics were devised to ensure humanity’s safety and well-being. They shaped entire generations of stories, asking: What happens when machines start making decisions on their own? In 2025, we’re no longer reading about these questions in dusty paperbacks; we’re living them. The recent meltdown

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Bright, friendly workspace with plant and cup of tea — symbolising website growth and calm starts

Why Your Website Doesn’t Need to Be Perfect to Start (And What to Do Instead)

I see you. You’ve been tweaking that homepage for weeks (maybe even months), playing with different fonts, swapping colours, and rewriting that “About Me” section for the fifteenth time. You keep thinking, “I’ll launch once it feels just right… maybe after I change that photo again… or rewrite that headline…” Here’s a gentle secret from

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Gem Unleashes the Power of Email Automation: Celebrating Her Mailchimp Certification at White Rabit

Introduction At White Rabit, we are thrilled to announce a remarkable achievement within our team. Gem has recently earned her Mailchimp Email Automations certificate, showcasing her dedication to mastering the art of email marketing automation. This certification marks a personal milestone for Gem and amplifies White Rabit’s commitment to delivering cutting-edge marketing solutions. Join us

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Gem Shines Bright: Celebrating Her SMS Marketing with Mailchimp Certification at White Rabit

Introduction At White Rabit, we take pride in our team members’ continuous growth and expertise. Today, we’re thrilled to celebrate a significant achievement – Gem has successfully earned her SMS Marketing with Mailchimp certificate! This accomplishment reflects Gem’s dedication to professional development and enhances White Rabit’s capabilities in providing top-notch marketing services. Join us in

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Unleashing the Power of Mailchimp Landing Pages: Elevate Your Marketing with White Rabit

Introduction In the ever-evolving world of digital marketing, a compelling online presence is paramount. Mailchimp, a renowned email marketing platform, has expanded its services to include powerful landing pages seamlessly integrating with your campaigns. In this blog post, we’ll delve into the capabilities of Mailchimp Landing Pages and explore how White Rabit can enhance your

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Navigating GDPR Compliance with Mailchimp: A Comprehensive Guide for Businesses

Introduction In today’s digital age, where data privacy is paramount, businesses must take proactive measures to ensure compliance with regulations such as the General Data Protection Regulation (GDPR). For companies utilizing email marketing services like Mailchimp, understanding and adhering to GDPR guidelines is crucial to building customer trust and avoiding potential legal ramifications. What is

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