Welcome to White Rabit. We specialise in bringing your dreams to life.


We are here to provide your company with the services it needs every single step of the way. But we don’t keep you in the dark. We empower you with the knowledge to take your business into your own hands so that you can keep going when you hit the ground running. We’ll always be here to help you.

Total Transparency

Our business is all about your success: no hidden agendas here! We have zero additional costs or charges and don’t affiliate with any third parties. You can protect and maximise your budget with our fixed-fee services. When we recommend making a purchase, it’s because your business will benefit, not our profits!

You’ve got a friend in us

Our business is all about your success: no hidden agendas here! We have zero additional costs or charges and don’t affiliate with any third parties. You can protect and maximise your budget with our fixed-fee services. When we recommend making a purchase, it’s because your business will benefit, not our profits!


About Gem

Gem, a seasoned Creative Multimedia Designer hailing from Huddersfield University, graduated with distinction, earning a 2:1 in Multimedia Design. With an impressive career spanning over 25 years, she is the driving force behind White Rabit, her successful design company.



Her rich portfolio boasts collaborations with renowned entities like Rolls-Royce, Sweet & Maxwell (a division of the Thomson Reuters group), and John Lewis & Partners. Gem’s artistic prowess extends beyond conventional boundaries, delivering innovative and impactful designs that leave a lasting impression.


Immersed in the world of design, creativity, photography, and various art forms, Gem possesses a distinctive perspective that sets her apart. Her ability to perceive the world through a unique lens adds unparalleled depth to her work, making her a true visionary in the realm of multimedia design.

Gem's Skills

• Web Design
• Graphic Design
• UI / UX design
• App Design
• Wireframes
• eCommerce sites

• Online marketing
• Email marketing
• Content Marketing
• Project Management

• WordPress
• Squarespace
• Shopify
• Woocommerce
• Canva
• Buffer

• Adobe CC
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe XD

• MailChimp


Gem's Education

University College

Diploma, HND Multimedia Design
Awarded a Distinction

2000 – 2002, United Kingdom

University of

Bachelors, BA Multimedia Design
Awarded a 2:1

2002 – 2006 United Kingdom

University of

Level 1 British Sign Language

2007 – 2008 United Kingdom

Gem's Work Experience

Please note: Gem has been working as a freelance multimedia designer for over 25 years. Not all websites and companies still exist, links to websites that are still as Gem designed have been linked. Newer work is at the bottom of the list.

Rolls-RoyceFreelance Designer
Designing and creating a website for children and young adults.

Gable Lake DesignFreelance Designer
Graphic design and websites.

The Black HoleFreelance Designer
Email templates and landing pages for Crystal Holidays

Progressive Consultancy Services Freelance Designer
Skate Rotherham Website design and build including filming and animations. This website was awarded National Lottery Funding.

Lane Farm Holiday CottagesFreelance Designer
Branding, Corp ID and Website

BBIFreelance Designer
Website population and transfer

Redcats UK Freelance Designer
Website design and email marketing for these brands:

  • La Radoute
  • Vertbaudet
  • Daxon

Hospital AidsFreelance Designer
DVD demo for the NHS, including directing of the crew and project management.

Thomson Reuters Freelance Designer
Re-branding and design of Sweet & Maxwell website.
Re-branding and design of the Thomson Reuters IDS website

Value Retail Bicester Shopping VillageFreelance Designer
Website and UI Design

RFA AdvertisingFreelance Designer
Web, email and iPhone app design

BHT Marketing LtdFreelance Designer
Branding, Corp ID, website and social media marketing. Blog post writing and much more.

Damart UKFreelance Designer
Damark UK iPhone App design and project management

Bourne Leisure LtdFreelance Designer
HTML emails for Butlins, Haven and Warner Holidays

Wash & Clean ServicesFreelance Designer
Website design

Black Rock Dive CentreFreelance Designer
Website design

The Cat & The CrowFreelance Designer
Logo, Branding and WordPress website.

Castle Real EstateBranding
Logo, Colours, Signs & Marketing materials.

C2C OutdoorsDevelopmet
C2C Outdoors approached White Rabit as their WordPress website has a custom theme and a lot of coded elements. We were asked to perform some updates and changes to the site.

LiGSocial Marketing
LinkedIn social media posts and blog posts

Fair Trade Coffee Winzfull package
Branding, Packaging, and website.

Choc ZeroFreelance Designer
Website banner graphics, email graphics

Taskize – Mailchimp
Email template – design & build

Distributor Town – UI/UX Design
A web 3 project still in progress
SkillWallet – UI/UX Design
A web 3 project to create a universal ID including an IOS app, website, and more.
Project has been rebranded to Āut Labs
Āut Labs – UI/UX Design
Āut is a suite of DAO-native Tools that unlock the true potential of decentralized communities.

A Few Good WomenFreelance Designer
Website design & project management

VIVO GroupFreelance Designer
Website design & build for three websites. Note: Website no longer available.

London-O Fashion Group Incorporated CEO
Project management, design, recruitment and management

Market Dynamics ConsultingFreelance Designer
Website design & project management.

MawzoonFreelance Designer
Website design & project management.

iDive DahabFreelance Designer
Website design.

Practice BuildingFreelance Designer
Website design, graphic design & UI/UX design. Websites I have designed and built using WordPress in collaboration with Practice Building.
Surrey Optician
Armstrong & North

MusicoinFreelance Designer
A web3 Project – UI/UX wireframe and design.

Web Foundry Freelance Designer
Graphic Design, Website Design and build using Joomla and WordPress. Website Maintenance.
Keavil House
The Brunts Field

Spot on CreativeFreelance Designer
For these projects, I worked in collaboration with Spot on Creative. I was responsible for the Knack Database work.
Kevin Matthews Funeral Services
Beef Short Horn
Boken the Dog

FuturumkidsFreelance Designer
Business Cards, flyers and other print design.

innergy Freelance Multimedia Designer
Design & build of WordPress e-commerce website. Plus print design and social media design.

a-Qube Sr UX Designer
Responsible for wireframes, designs of app design and graphic design for social media. Also responsible for WordPress website.

McCannFreelance Artworker
Design work for Vauxhall, VW and Sunseeker.

Plan My Event BaliFreelance Designer
WordPress and WooCommerce website.

Perfect English Grammar Hand Coding
I was asked to redesign and then hand code the new home page for Perfect English Grammar.

The Scottish Tartans Gift ShopFreelance Multimedia Design
A full site re-design and build using WordPress and WooCommerce – this is an active project. www.scottishtartansgiftshop.com

CK DirectMailchimp & Social media posts
Social media post design, Mailchimp email marketing and blog posts.

Email templates – design & build

RB Equestrian – Mailchimp
Email templates – design & build

John Lewis & Partners – Mailchimp

Email template – design & build

Waitrose & Partners – Mailchimp

Email template – design & build

We the Content – Freelance

Website design and build, Mailchimp Email Marketing & General design.


Bobs ‘R’ Us – Partner

E-commerce website design and build, graphic design, social media design, Mailchimp Email marketing.




Let’s connect and have a virtual coffee! Book a meeting, and let’s chat about your creative vision. Contact us now to get started.